The Temple Institute Unveils New Tagline: "It's Time To Build"

From Jweekly:

“It’s time to build” — a new tagline being employed by the Temple Institute — encapsulates the group’s controversial mission to rally Jews to reconstruct the Temple that was the heart of their religion until its destruction 2,000 years ago.

Over much of those two millennia, mourning the loss of the Temple and longing for its restoration has been central to Jewish thought and practice.

“Our goal is to raise the consciousness of the Jewish people and all humanity toward the central role that the Holy Temple plays in the life of mankind,” said Rabbi Chaim Richman, the Massachusetts-born co-founder and the international director of the Temple Institute in Jerusalem. “We’re very much focused on getting the message out on all the channels of social media.”

Established in 1987 — 20 years after Israel conquered the Temple Mount and the Palestinian territories in the Six-Day War — the Temple Institute was one of the first groups to openly advocate the rebuilding of the two temples that once stood on the plaza.

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